Course Content
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MODULE 1. FUNDAMENTALS OF BUSINESS INNOVATION This module defines the dimensions of business innovation and discusses how to manage them.
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MODULE 2. DISCOVERING INSIGHTS TO DRIVE INNOVATION This module focuses on customer insights and will share 7 important sources and tools for gaining meaningful data.
- Understanding customer insights
- Sources of customer insights
- Why customers can’t give you insights
- Tools for generating insights: Ethnography
- Tools for generating insights: Customer experience mapping
- Tools for generating insights: Human factor research
- Tools for generating insights: Lead user analysis
- Summary – When to use what tool
- Lessons learned: Module 2
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MODULE 3. PATHWAYS FOR ORGANIC GROWTH AND INNOVATION This module describes 3 ways to grow your business organically through; Share of Wallet; Share of Market; and Increasing the Size of the Market.
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MODULE 4. ORGANIZING FOR INNOVATION This module will prepare you to organize for innovation while addressing challenges that companies face during this transition.
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MODULE 5. INNOVATION IN A CONNECTED WORLD This module focuses on the concept of connected innovation and the need to build an internal and external ecosystem to harness and harvest innovation practices.
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MODULE 6. INNOVATION AND DIGITAL DISRUPTION This module discusses the impact of digital disruption on your business while evaluating the associated threats and opportunities.
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