250.00 $

Jonah Berger


A renowned professor of marketing at the Wharton School, Berger is a student of human influence and an expert in how people make decisions and how ideas spread. He has shared his ideas in the bestselling books Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Having spent over 15 years studying how social influence works and how it drives behaviours and products, he has helped drive new product adoption, sharpen effective messaging, and develop marketing strategy at organizations large and small.

What benefits does it bring?

Understand how influence works in organizations and industries
Understand your clients and learn to use emotions as an engine for their decision-making
Know the tools to make marketing and communication more efficient
Learn to offer practical value to positively influence customers

Course Content

Total learning: 33 lessons / 6 quizzes


250.00 $
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