jesus-cochegrus
15
Jul
250.00 $

Jesús Cochegrús

As former CEO of Kaxan Media Group (2010-2012), Kaxan became the first Mexican company recognized as an Authorized Developer for Nintendo Wii, Microsoft XBOX 360, and Sony Playstation 3. He also leaded the talented team that created “Taco Master”, the video game that hit the #1 spot in iTunes Mexico and other countries for more than 9 weeks, above other paid games like Angry Birds and Plants vs. Zombies.

What benefits does it bring?

Aprender a evolucionar, adaptarse y reinventarse para conectar con la nueva generación de clientes
Entender los nuevos comportamientos y necesidades del nuevo consumidor
Conocer las estrategias para acercar a los consumidores a tu mercado
Descubrir cómo reinventar con éxito tu “core business”
Aprender a ser disruptivo y redefinir tus valores para ser único

Course Content

Total learning: 30 lessons / 6 quizzes
  • MODULE 1: THE NEW ENVIRONMENT: TECHNOLOGICAL TRENDS AND CUSTOMER COMMUNICATIONS THAT WILL AFFECT -OR HAVE ALREADY AFFECTED- YOUR INDUSTRY  0/6

    • Lecture1.1
    • Lecture1.2
    • Lecture1.3
    • Lecture1.4
    • Lecture1.5
    • Quiz1.1
  • MODULE 2: THE PATH TO LIGHT: THE 4 LEVELS OF CONNECTION WITH THE CUSTOMER  0/6

    • Lecture2.1
    • Lecture2.2
    • Lecture2.3
    • Lecture2.4
    • Lecture2.5
    • Quiz2.1
  • MODULE 3: STRATEGY 101: REINVENTING YOUR "CORE BUSINESS" FOR A NEW TYPE OF CUSTOMER LOYALTY  0/5

    • Lecture3.1
    • Lecture3.2
    • Lecture3.3
    • Lecture3.4
    • Quiz3.1
  • MODULE 4: KEY ELEMENTS FOR INNOVATIVE BUSINESS MODELS  0/7

    • Lecture4.1
    • Lecture4.2
    • Lecture4.3
    • Lecture4.4
    • Lecture4.5
    • Lecture4.6
    • Quiz4.1
  • MODULE 5: TECHNOLOGY AND MEGATRENDS FOR NEW BUSINESS MODELS  0/6

    • Lecture5.1
    • Lecture5.2
    • Lecture5.3
    • Lecture5.4
    • Lecture5.5
    • Quiz5.1
  • MODULE 6: BEING DISRUPTIVE: INNOVATING VALUES ​​AND TACTICS TO BE UNIQUE  0/6

    • Lecture6.1
    • Lecture6.2
    • Lecture6.3
    • Lecture6.4
    • Lecture6.5
    • Quiz6.1

Instructor

250.00 $