Business Model Innovation in a Digitally Disruptive World

15
Jul
250.00 $

Jesús Cochegrus

For over 20 years, Jesús Cochegrus has led the video game industry and has taught extensively on Marketing, Sales, Training, and Entertainment; for companies like Nike, Coca-Cola, SIEMENS, Continental Corporation, Hewlett Packard, Volkswagen, and Audi, among many others.

As former CEO of Kaxan Media Group (2010-2012), Kaxan became the first Mexican company recognized as an Authorized Developer for Nintendo Wii, Microsoft XBOX 360, and Sony Playstation 3. He also leaded the talented team that created “Taco Master”, the video game that hit the #1 spot in iTunes Mexico and other countries for more than 9 weeks, above other paid games like Angry Birds and Plants vs. Zombies.

It’s crucial that we remain competitive in such a global and “perfect” world. But how can we connect with this new breed of customer? Learn how your company can evolve, adapt and reinvent itself constantly in order to connect with this new market and gain its loyalty in this six module course:

  • Module 1: Understand the new behaviors and the new types of needs to successfully connect with this new customer and gain her/his loyalty.
  • Module 2: The 4 levels of connection represent different strategies to approach to your market.
  • Module 3: How does your customer feel after interacting with your brand? Find out in order to successfully reinvent your “core business”.
  • Module 4: Analyze these three basic concepts in order to reinvent your business model: the consumers, the solutions, and the environment.
  • Module 5: Technologies, tendencies, and business models that establish new standards and expectations, and that directly impact consumer behavior and needs.
  • Module 6: Summarizing how to be disruptive and how to redefine your values so that they can be unique.

Course Content

Total learning: 30 lessons / 6 quizzes
  • MODULE 1: THE NEW ENVIRONMENT: TECHNOLOGICAL TRENDS AND CUSTOMER COMMUNICATIONS THAT WILL AFFECT -OR HAVE ALREADY AFFECTED- YOUR INDUSTRY  0/6

    • Lecture1.1
    • Lecture1.2
    • Lecture1.3
    • Lecture1.4
    • Lecture1.5
    • Quiz1.1
  • MODULE 2: THE PATH TO LIGHT: THE 4 LEVELS OF CONNECTION WITH THE CUSTOMER  0/6

    • Lecture2.1
    • Lecture2.2
    • Lecture2.3
    • Lecture2.4
    • Lecture2.5
    • Quiz2.1
  • MODULE 3: STRATEGY 101: REINVENTING YOUR "CORE BUSINESS" FOR A NEW TYPE OF CUSTOMER LOYALTY  0/5

    • Lecture3.1
    • Lecture3.2
    • Lecture3.3
    • Lecture3.4
    • Quiz3.1
  • MODULE 4: KEY ELEMENTS FOR INNOVATIVE BUSINESS MODELS  0/7

    • Lecture4.1
    • Lecture4.2
    • Lecture4.3
    • Lecture4.4
    • Lecture4.5
    • Lecture4.6
    • Quiz4.1
  • MODULE 5: TECHNOLOGY AND MEGATRENDS FOR NEW BUSINESS MODELS  0/6

    • Lecture5.1
    • Lecture5.2
    • Lecture5.3
    • Lecture5.4
    • Lecture5.5
    • Quiz5.1
  • MODULE 6: BEING DISRUPTIVE: INNOVATING VALUES ​​AND TACTICS TO BE UNIQUE  0/6

    • Lecture6.1
    • Lecture6.2
    • Lecture6.3
    • Lecture6.4
    • Lecture6.5
    • Quiz6.1

Instructor

250.00 $